Meeting Global Protein Demand
High-nutrient animal fodder is not only good for animals but is good for food consumers and good for the planet
01.
Beneficial Water Use
02.
Project Development
03.
Resource Industry Collaboration
Who We Are
Fodder King is an organisation applying clean technology and a system approach to integrate the production, processing and making of high quality fodder products. We employ modern quality management practices, proprietary technology and know-how to provide consistent quality products that are in demand. The directors have spent decades developing an in-depth knowledge of the characteristics and dynamics of the fodder markets and improving their proprietor process virtually around-the-clock production of high quality hey from forage crops.
Leadership
Kim A Campbell MBA, M Eng Sc, BE, MIEAust
Chairman and Managing Director
Co-founder of Fodder King Ltd, it has been Kim’s vision for a vibrant new Australian led agricultural enterprise that has attracted and retained investors and supporters alike in what is normally a deeply conservative industry sector.
Graduating from one of Australia’s top business schools, the AGSM, Kim had a distinguished early career in the resources sector before returning to his family’s roots in Agriculture. His engineering knowledge and experience in the resources sector has proved invaluable in developing opportunities for the passive treatment and beneficial-use of wastewater incorporating the use of fodder crops.
In leading the early development FK’s underlying technology and seeing it through to successful small scale commercial operations, Kim has demonstrated a tenacity and determination that has wide industry respect. His knowledge of the commercial dynamics of the fodder industry is second to none.
Kim has generated a profile for FK in the print, radio and audio-visual media, such that it has become almost a household name. He has also represented the company and delivered papers at various relevant industry conferences, which have generated widespread interest and attention.
Paul T McCardell MA, Dip Mod Lang, MBA, GDA, BE(Hons), MIEAust
Executive Director of Operations and Company Secretary
Co-founder of Fodder King Ltd, Paul has led the development of FK’s production and marketing operations and influenced corporate strategy since the very beginning. Of more recent times, Paul has pioneered and built the company’s consulting arm which has made some significant breakthroughs in the utilisation of water generated as a by-product of the municipal, mining and CSG industries.
Paul is a graduate of IMD business school. Before joining forces with Kim to found Fodder King, he had a successful career as consultant in industrial marketing, working with well-known public companies involved in capital goods, agriculture, transport and chemicals.
Informed by his early experiences as a project engineer, Paul has a clear understanding of the systems and processes necessary for production ramp-up to enable FK to become the dominant participant in the fodder industry supporting the growth in Australia’s beef and dairy industry exports. His experience has proved invaluable in developing the company’s expertise with soil beneficiation and the beneficial-use of wastewater incorporating the use of fodder crops.
Megan J Lavender BA, Dip Ed, Dip Speech and Drama, Risk Management Certification, Fellow of the Risk Management Institute, Fellow of the Australasian Society of Association Executives
Non executive Director
Megan is an executive with strong corporate governance, strategic planning and financial management experience in both the private and public sectors, including industry associations, in roles including CEO, CFO Company Director, Board Chair and Company Secretary.
She also has had experience in change management, strategic implementation and prioritisation, financial structuring and analytics.
Milestones & Achievements
Under the current leadership, FK has achieved the following milestones:
- Accumulated unparalleled fodder industry knowledge;
- Developed, tested and refined its business strategy, business plan and financial models;
- Developed, demonstrated and patented technologies with a pipeline of new technologies to be developed in the R&D plan;
- Developed strong linkages to and alliances with research institutions;
Established a pilot production operation in the Murrumbidgee Irrigation Area of NSW; - Developed expertise in R&D, irrigation farming, crop science and agronomy, harvesting, distribution and exporting in a vertically integrated business;
Pioneered a branded product strongly supported by customers; - Undertaken domestic market and international market trials sales across a number of:
- Product formats;
- End-user market segments; and
- Distribution channels;
- Developed the fodder industry’s first website-based sales enquiry system;
- Developed the fodder industry’s first series of technical product brochures;
- Carried out export trial sales to five countries in Northeast Asia, Southeast Asia and the Middle East;
- Received international sales enquiries in excess of $330 million;
- Received numerous endorsements and interest from potential marketing partners;
- Undertook production trials in California (USA) to demonstrate global application of the business;
- Started a complementary consulting business to establish a foothold in wastewater re-use opportunities in municipal and resources industries;
- Written and promoted several investment prospecti to the public;
- Raised and applied over $15 million of shareholder equity capital;
- The first to use direct marketing and digital marketing techniques for fundraising;
- Built up a shareholder base of over 1500 investors;
- Maintained a low exposure to banks;
- Established links with potential domestic and global institutional land investors;
- Satisfied a number of listing criteria for the NSX and/or the ASX; and
- Developed and maintained political and regulatory linkages at Federal and State government levels.
Our Capabilities
Explore the initiatives we undertake to support livestock welfare and empower farming communities across Australia.
High-nutrient fodder production and networking
Large-scale fodder production supporting reliable livestock feed supply, agricultural resilience, and regional food security.
Environmental Services
Delivering practical environmental solutions through sustainable land management, beneficial water use, and agricultural innovation.
Project Development
Working with industry partners to develop practical agricultural and environmental projects that create long-term regional value.
Research and Development and Technology Adoption
Partnering with government and regional stakeholders to support resilient agricultural systems, sustainable development, and community outcomes.
Let's Discuss Your Project
Become a part of our movement to transform livestock farming through high-quality fodder and sustainable practices.
Project Highlights
Discover how our initiatives have made a significant impact on lives and farming practices.
Galilee Energy Longreach Project
Santos Narrabri Project
Why Work With Us
- Large-scale production capability
- Reliable agricultural operations
- Environmental expertise
- Industry experience
- Collaborative approach
- Sustainable project outcomes
Get Involved Today
Join our efforts in transforming livestock care and supporting sustainable agriculture in your community.
